828 MEDIA

Consulting

 828 Media provides a variety of consulting services including:

• Production set-up and work flow.
• Integrated Programming (client-driven content in long and short form).
• Network liaison and target market identification.
• Back-end marketing opportunities.
• New media positioning (proven strategies for extending brand at little or no cost).
• Quality and content control.

Mike Simpson, 828 Media founder, has over his career defined and implemented successful media and marketing strategies for the largest companies in the world of outdoor programming including:

• Primedia (now InterMedia), identified and implemented the strategy to make Primedia the largest targeted multi-media communicator in the outdoor world with print, television, internet, educational DVD library, radio network and more.
• PRADCO, the largest manufacturer of fishing and hunting products in North America. Pioneered integrated, brand-driven national programming along with a comprehensive plan to extend all brands through multi-media.
• In-Fisherman, the most successful multi-species, multi-media fishing network in the world. Identified network strategies increasing reach exponentially. Helped the company seamlessly transition between production models. Became the most respected and award-winning organization in the history of outdoor communications.